Hollywood might lastly be studying a lesson conservatives have been shouting from the roof tops.

Get woke, go broke.

Latest woke fare like “Grease: Rise of the Pink Ladies” and the “Willow” TV collection not solely acquired canceled in a flash however vanished from their respective streaming platforms. Then-HBO Max nixed the “Batgirl” movie earlier than it could possibly be launched, selecting a tax write-off over one other potential woke dud.

Netflix deep-sized Meghan Markle’s animated “Pearl,” the “adventures of a 12-year-old girl, who is inspired by influential women from history,” earlier than it might attain the streaming platform.

And that doesn’t embody how woke has broken enduring manufacturers like Pixar, “Star Wars,” “Indiana Jones” and the “Terminator” saga. (To not point out Disney, Inc.)

The crew behind “Barbie” are paying consideration.

Mattel, the mega-two firm behind the long-lasting doll, saved a pointy eye out whereas the Margot Robbie characteristic went by way of manufacturing. The corporate fits don’t need the movie’s probably progressive leanings to dominate the information cycle.

Not but, no less than. Wait till they rely the opening weekend grosses, which could possibly be sizable based mostly on early predictions.

Robbie Brenner, Mattel Movies’ first-ever govt producer and “the architect of its cinematic universe,” in response to Time, mentioned that the Greta Gerwig-directed movie (which she co-wrote with associate Noah Baumbach) was “not a feminist movie.” It was reportedly a “sentiment echoed by other Mattel executives,” in response to reporter Eliana Dockterman, and one which appeared to catch caught Robbie off guard when broached.

Robbie, who additionally serves as a producer on the movie, gave a solution most politicians can be proud to name their very own on the subject.

“Who said that?” she reportedly requested, earlier than expounding on, in her opinion, whether or not the movie could possibly be labeled feminist. “It’s not that it is, or it isn’t. It’s a movie. It’s a movie that’s got so much in it.”


Amy Schumer, initially hooked up to play the title character, left the venture over inventive variations. So did ace scribe Diablo Cody, who just lately shared why she departed the manufacturing.

“I didn’t really have the freedom then to write something that was faithful to the iconography; they wanted a girl-boss feminist twist on Barbie, and I couldn’t figure it out because that’s not what Barbie is.”

In the meantime, the actors are very happy to push the movie’s probably woke components, disinterested in the way it might impression the film’s backside line.

But the movie’s advertising and marketing machine isn’t selling its feminist bona fides. The film’s trailers deal with vogue, enjoyable, giddy interactions and humor.

The film’s aggressively various forged is a big a part of the advertising and marketing efforts, however the stars are principally sticking to the apolitical script.


Whereas the “Indiana Jones and the Dial of Destiny” trailer mocked capitalism, the “Barbie” sneak peeks preserve the story, and the messaging, a thriller.

It’s not arduous to learn between the strains. Director/co-screenwriter Greta Gerwig typically makes use of her work to discover gender points, from “Lady Bird” to “Little Women.” The early previews recommend she did it once more.

None of this shares if the film is sweet, unhealthy or detached. We’ll have to attend till July 21 to search out out.

But the message self-discipline for “Barbie’s” advertising and marketing crew has been nothing wanting excellent. Most potential film goers received’t learn the quotes from Ferrell, Gerwig or Nef. They’ll be too busy sharing the lovable clips and frothy trailers on social media.

If “Barbie” is the primary woke blockbuster, it’ll be partly due to a bait-and-switch press push.